Introduction: An international law firm aimed to grow its client base in the UK and sought our help to generate new business in three practice areas. The firm’s main objective was to attract English-speaking inquiries from the competitive UK market.
Challenge: The UK market is highly competitive, with various established firms. The law firm needed to stand out from these competitors and attract quality leads within a constrained budget.
Strategy: To address these challenges, we created a comprehensive and targeted marketing strategy focused on digital outreach, lead tracking and delivered landing pages. Our approach included:
- Market Research and Analysis: Conducting thorough research to understand the competitive landscape and identify potential client demographics.
- Lead Tracking: Setting up a robust system to monitor and analyze the source of the quality of leads.
- Targeted Market Approach: Developing a tailored strategy to effectively reach and engage the target audience.
- Optimized Landing Pages: Designing user-friendly and conversion-optimized landing pages for each practice area.
- Digital Marketing Strategy: Implementing a tailored digital marketing approach, including PPC advertising.
Results: Our marketing strategy proved highly effective. Over 10 months, we generated 385 leads for the law firm with a low spend of $10,274, demonstrating a significant return on investment. Key results include:
- Time Frame: 10 months
- Total Leads Generated: 385
- Total Spend: $10,274
- Cost Per Enquiry: $26.69
Conclusion: This case study highlights the importance of a well-planned and executed digital marketing strategy in driving business growth and expanding market reach, even in a competitive industry like legal services. Our strategic approach enables the international law firm to effectively penetrate the UK market, attracting a substantial number of quality leads within a modest budget.
