Law Firm PPC (Pay-Per-Click)

Law Firm PPC (Pay-Per-Click)

Our digital marketing team are niche experts in the field of Law. We set up and manage PPC (Pay Per Click) campaigns on search engines for lawyers and law firms in America and internationally. If you are looking for a marketing agency that understand the legal arena, then speak to us for advice and assistance.

All law firms should be engaging in some paid search advertising in order to boost leads and prospects into the firm so you can convert them.

Our Google AdWords campaigns for lawyers and law firms will help you position your services at the top of Google, at the right time, to the people who are actively searching for you.

We will create a personalized campaign just for your legal practice to ensure we drive quality leads into your firm.

We have run campaigns for national and international law firms and small – medium law firms, with budgets from $250 per month to $10,000+. Our management fees are low, competitive and we offer a free audit to see how we can improve your current set up.

Free initial discussion and quote

We make projects as smooth as possible. You will have our expertise and management every step of the way.

For a free initial discussion about your PPC strategy and for a no-obligation quote, please call us on +44 115 8700443  or email

PPC For Law Firms

PPC advertising is one of the most powerful inbound marketing tools, if used and managed correctly. At Marketing Legal Firms, we only work with law firms and so know the legal terms and niche keywords to go after, which in turn will give you a great ROI.

Whilst Search Engine Optimization (SEO) feeds into a long-term digital marketing strategy, PPC gives you instant results and quick success. We recommend a strategy of combining both for long term growth and sustainability.

Done right, PPC campaigns directly address the people who need your services most, presenting them a precise, targeted call to action. Done wrong, PPC campaigns can be ineffective and wasteful.

There are two primary ways in which we offer PPC services for lawyers:

  • Stand-Alone Offering – Perhaps you have opened a new firm and/or launched a new website. Maybe you want to emphasize a new area of practice. Whatever your need, PPC can be an excellent tool for increasing your online presence and generating leads by driving new traffic to your site.
  • Part of a Larger Strategy – PPC can be a great complementary method of generating traffic when it is combined in tandem with optimized web design and SEO and a comprehensive social media marketing strategy. We can work with clients all over the world to cover the full range of outsourced digital marketing activities to increase exposure and maximize return on investment.

Why PPC for Law firms and Lawyers?

The attractiveness of Pay Per Click is all in the name. You only pay for an advert when a prospect actually clicks on it making it highly profitable. You bid on the keywords most relevant to your areas of law, create strong advertisements and set a budget for how much you are willing to spend on each campaign.

Our experienced team of digital marketers ensure that you stick to and manage your budget in the best way possible, so costs never spiral out of control and you stay in full control of how much you are spending.

Most people search the internet, looking to hire a law firm to solve their legal disputes. This is a distress purchase, therefore, it is important for all law firms to maintain their online presence with an advert waiting, right at the time prospects are searching for help.

People also prefer to instruct law firms who are present in their town or locality. We understand the importance of this and are experienced at also managing geo-targeting concepts.

Benefits of our PPC service for law firms are:

  • Adjust your campaign quickly to target certain locations and/or promote a specific service.
  • Appear at the top of search result pages.
  • Choose which search terms you target
  • Control your budget.
  • Having a combination of PPC Ads and high organic rankings increases your presence on search engine result pages.
  • Our PPC service is designed to stay within budget and provide a calculated ROI.
  • Quick return on your investments.

What Return on Investment (ROI) Should I Expect?

The ROI for PPC varies widely depending on the combination of pay per click fee and the converted lead value, but a lot of our clients are seeing 7-10 times or much more return on investment. Another advantage is that you discover very quickly if the strategy is working well for you or not and we can then adjust the strategy if needed.

We don’t tie any clients into long term contracts so you can quickly stop advertising with Google if it is not working for you.

Why Choose Us?

Our bespoke services are tailored to meet the precise needs of our clients. With us, you are in safe hands as we only work within the legal industry and have clients across the world from America and the UK to Africa and the Middle East.

Our job is to tell you the truth about your marketing campaign and to offer you what we believe is the best approach possible. To that end, we analyze your market and all the data, to measure and achieve your desired outcomes.

We are experts in the legal sector where we only specialise in the law industry and can give you that personal one on one advice and support. We often take over accounts from other generalist PPC agencies and see errors and wasted clicks, which we quickly correct.

If you are not seeing the results you wanted from your campaigns or are currently with a non-specialist PPC provider and are only obtaining mediocre results in terms of new client instructions, then I am highly confident that we can show you how to swiftly turn things around.

We manage campaigns for small start-up practices right the way through to big national and international law firms. Our specialism in the legal industry means that we understand the right phrases to go after and which ones not to.

We also keep our overheads low, so we can pass on the saving to our clients.

How to get in contact

We can assist wherever you are based and offer a free initial meeting to discuss your set up and requirements.

Please feel free to email us at or call us on +44 115 8700443



If you would like to speak to our team about your circumstances, please fill in your details and we will get back to you.