Ben Trott

Ben Trott

Specialist Areas

Legal and Law Firm Marketing

Business Development & Management

Lead Generation

Ben Trott is a Law Firm Marketing & Management Consultant, Speaker and Writer. He was previously one of the youngest Directors of a Law Firm in the UK. Sitting on the senior management team for a national law firm, Ben specialises in Law Firm management, marketing, business development and lead generation. Over 36 months he transformed a legal website from bringing in £250k pa in fees to over £2m pa.

Ben has worked for both national corporate and high street law firms as well as a barristers’ chambers. He has a degree in Law and Business and has experience in running an online travel business.

Ben’s expertise includes: advising on all central service strategies in running a law firm, online marketing/digital marketing, blogging, headhunting, PR, events, website development/creation, social media, google analytics, customer journey refinement, SEO, CRO, sales & conversion skills, training, explainer videos, Legal 500 / Chambers & Partners submissions, PPC and team management/mentoring.

Ben advises and works with law firm owners, marketing teams, partners and barristers on digital marketing, lead generation, SEO and PPC. His work focusses on generating more leads digitally and alongside helping to convert them into paying clients.

Ben also manages the agency across all services we provide to legal clients globally. He has advised law firms and legal brands in the UK, USA, Europe, Africa, Middle East, India, and the Far East.

Ben speaks at law firm partners meetings, presents at legal conferences and has written for LexisNexis, The Law Society and Lawyer Monthly alongside presenting webinars.



Speaking Engagements

  • Law Firm – Annual Partner Conference 2020
  • Law Firm – Annual Partner Conference 2019
  • LexisNexis – Webinar on Branding 2019
  • Law Firm – Annual Partner Conference 2019
  • Law Share Annual Conference 2017


  • Propero – Leader in Legal 2017


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