Ben Trott
Ben Trott is a Law Firm Marketing & Management Consultant, Speaker and Writer. He was previously one of the youngest Directors of a Law Firm in the UK. Sitting on the senior management team for a national law firm, Ben specialises in Law Firm management, marketing, business development and lead generation. Over 36 months he transformed a legal website from bringing in £250k pa in fees to over £2m pa.
Ben has worked for both national corporate and high street law firms as well as a barristers’ chambers. He has a degree in Law and Business and has experience in running an online travel business.
Ben’s expertise includes: advising on all central service strategies in running a law firm, online marketing/digital marketing, blogging, headhunting, PR, events, website development/creation, social media, google analytics, customer journey refinement, SEO, CRO, sales & conversion skills, training, explainer videos, Legal 500 / Chambers & Partners submissions, PPC and team management/mentoring.
Ben advises and works with law firm owners, marketing teams, partners and barristers on digital marketing, lead generation, SEO and PPC. His work focusses on generating more leads digitally and alongside helping to convert them into paying clients.
Ben also manages the agency across all services we provide to legal clients globally. He has advised law firms and legal brands in the UK, USA, Europe, Africa, Middle East, India, and the Far East.
Ben speaks at law firm partners meetings, presents at legal conferences and has written for LexisNexis, The Law Society and Lawyer Monthly alongside presenting webinars.
Publications
- LexisNexis – Bellwether Report – Law Firm Stress Management
- LexisNexis – Marketing Tips For Law Firms
- The Law Society – The Eye of The Beholder – Law Firm Branding Advice
- The Law Society – Search & Rescue – SEO Advice For Law Firms
- The Law Society – Lights, Camera, Action! – The rise of video content for law firms under lockdown
- The Law Society – How to improve your ‘Employer Brand’
Podcasts
- A 17 minute SEO masterclass (For Law Firms) (October 2020)
- What Do Firms Need To Do To Improve The Way They Manage And Convert New Enquiries? (May 2020)
Speaking Engagements
- Law Firm – Annual Partner Conference 2020
- Law Firm – Annual Partner Conference 2019
- LexisNexis – Webinar on Branding 2019
- Law Firm – Annual Partner Conference 2019
- Law Share Annual Conference 2017
Awards
- Propero – Leader in Legal 2017
“‘Professional and trustworthy, and very responsive. The time that Ben took in order to create the site and detail that I wanted was most impressive. Happy to recommend.'”
“An experienced and reputable company which provides advice, assistance and training for all aspects of legal marketing and business development.”
“Ben took part in a business panel at our 2017 Lawshare Conference – Making it Work. . . Ben really impressed the audience with his knowledge of the legal market and was able to pass on practical tips on growing a law firm through marketing. Ben came across as very personable and knowledgeable with a clear passion for what he does! We had excellent feedback from the event and especially Ben’s words of advice.”
“Our firm used Ben and Alex for a short term marketing contract and they were great. Would recommend them.”
“I can highly recommend Ben and his team. They are extremely experienced legal marketing experts, and nice people to go with it.”
“I wanted a completely new website to replace my firm’s ageing one. Ben made the whole process painless, and was patient and helpful with our long list of picky requirements! Very happy with the outcome, and the response we’ve received since going live suggests that we made the right choice in engaging him.”
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