Through a strategic, step-by-step process, our managing director enabled a law firm to achieve significant growth, resulting in over $7.5 million in additional revenue. Here’s an outline of our method:
We began by developing content tailored to the specific needs and searches of potential clients, ensuring it was directly aligned with the firm’s services. Through effective SEO strategies, the firm secured high search engine rankings for these pages, which brought a steady stream of organic traffic to the firm’s website.
As enquiries started to pour in, we meticulously tracked each lead within the firm’s system. We trained the staff in advanced conversion techniques and designated a dedicated individual to manage new leads, ensuring that no potential client was overlooked.
During initial client conversations, we were prompt in providing quotes and requesting the business, and we diligently followed up on all proposals. We logged the source of each lead in the case management system, allowing us to pinpoint which marketing tactics were most successful.
Regular financial reporting on these cases enabled us to constantly evaluate and enhance our strategies. We reinvested the revenue generated from digital sources back into Google Ads and SEO, fostering a cycle of sustainable growth.
This approach wasn’t a one-time initiative but a continuous loop of refinement and reinvestment, ensuring long-term success.
We’re eager to share our insights and strategies with you. If you’re looking to establish a similar framework to boost your business digitally, we’re here to assist. Having successfully applied this process across various law firms and practice areas, we are confident in our ability to help your firm through the process.
Reach out to us to arrange a free discussion and discover how we can help your firm grow. Call us on +18332720481 or email info@marketinglegalfirms.com.
